BLOG Marketing and Forums -
Let Your Viewers Contribute to Your Success!
As the Internet continues to grow and its users become more demanding and sophisticated - developing higher levels of technological proficiency, it becomes harder for a company to communicate without getting lost in the noise.
Single Throw’s DIALOGUE service helps you to develop communication tools that allow you to communicate with a new breed of connected customers.
BLOGs - Get the word out!
One of the fastest growing communication technologies on the Internet today are BLOGs. “BLOG,” short for “Weblog,” is a medium used by millions that has fast become one of the most sought-after tools for those looking to attract qualified visitors/potential customers.
Single Throw’s DIALOGUE solution helps companies to create, manage, and benefit from this blogging phenomenon.
BLOG marketing is a critical element in your company’s Internet marketing strategy. They're great for generating valuable user-generated content. Plus, BLOG marketing allows you to gain much needed insight and marketing research. BLOG marketing allows you to get the latest topical information out to your existing and potential clients in the fastest manner possible.
Click here to contact a Single Throw Internet marketing consultant and learn more about our DIALOGUE service.
BLOG marketing also enhances valuable components of organic search engine optimization, such as creating meaningful and relevant content. BLOG marketing allows you to enhance your company’s link building strategies.
BLOGs, by nature, are very searchable, which makes them a great tool for internal communication. BLOGs give you the ability to create a searchable knowledge base that is easily searched, archived, and shared.
The BLOG phenomenon is enormous and readers of BLOGs spend more time and money online than Web users who do not read them. BLOG marketing has tremendous benefits. Just look at these BLOG marketing statistics:
- According to a report from comScore, 50 million Americans, or 30 percent of all American Internet users, visited a BLOG in the first quarter of 2005.
- The report also found that BLOGs have an overwhelming effect on website usage. The average BLOG reader views 77 percent more pages than the average Internet user who does not read BLOGs. BLOG readers average 23 hours online per week, compared to the average Web user's 13 hours.
- BLOG readers are 11 percent more likely than the average Internet user to have annual incomes of at least $75,000. BLOG readers are also 11 percent more likely to visit websites using a broadband connection.
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BLOG readers tend to make more online purchases. In the first quarter of 2005, less than 40 percent of the total Internet population made online purchases. By contrast, 51 percent of BLOG readers shopped online. BLOG readers also spent 6 percent more on purchases than the average Internet user.
BLOGs have become a must have tool for corporate marketers. Single Throw can create a BLOG solution for your company that delivers your message to targeted potential customers. BLOGs are also a great way to enhance search engine placement through the combination of targeted content and relevant links.
Let Single Throw show you how a proper BLOG marketing strategy can enhance your internal and external marketing efforts.
Internet Forums: Collaborate, Comingle, Communicate!
Internet Forums are great tools to create large groups of like-minded potential customers. Forums are also referred to as “Message Boards” or “Bulletin Boards” and have been around even before the Internet became the mainstream commercial medium that it is today.
Forums are very powerful community building tools that allow for like-minded Internet users to discuss topics based around a specific theme. As an example, you can have a forum about your industry about which your customers can discuss trends, issues, or just about anything they want. Forums are a place where similar-minded people meet, bond, and discuss topics on a regular basis.
When you get individuals together discussing related topics, you will undoubtedly be able to gather much needed data to help you grow your business. By watching and reading forum posts, you can easily obtain corporate, competitive, and customer data. Potential customers will discuss their needs, wants, and experiences. They will also discuss your offerings, services, and even your competitors. Creating a Forum for your customers will help you keep your finger on the pulse of your industry. Single Throw can help you create and manage a Forum that attracts potential customers and helps grow your business.
To learn more about Single Throw’s DIALOGUE service, click here to contact a Single Throw Internet marketing consultant.