Pay Per Click Marketing -
Add a New Click to Your Internet Marketing.

While organic search engine optimization strategies provide the initial foundation for many Internet customer acquisition strategies, there are additional opportunities that are available through Pay Per Click advertising or PPC marketing programs. Single Throw recognizes this value and has created AMPLIFY, using the same Search to Success® methodology  to provide our customers with the greatest potential for Internet marketing success.

AMPLIFY was created to enhance existing organic marketing programs, as well as jump start new Internet marketing initiatives. The ability to rapidly move from Search to Success® makes PPC an effective marketing tool for both short and long term strategies. Areas of business that were once too competitive and often well out of budgetary reach can now be part of your total Internet marketing strategy. By leveraging PPC opportunities in properties such as Google AdWords, Yahoo! Search Marketing and others, we can reach imminent buyers in Yahoo!, Google, MSN, AOL and other top search properties, as well as content properties, including blogs and news sites.

While it all sounds simple, it’s more than just “pay per click.” It all starts with customer alignment. Using the same marketing foundation that we use with our natural or organic search marketing programs, we will identify the best opportunities to capture the right customer at the right time, and carefully craft the process from click to contact. Advertising professionals that know searcher behavior will create textual ads that will start the momentum of persuasion, drawing them to click. But it doesn’t end there. We ensure that the right message is displayed and calls to action are clear. Because you ARE paying per click, you want persuade the right searchers and make it easy for them to contact or purchase.

Our processes are proven effective. Companies that have come to us with existing pay per click programs have experienced higher level of Internet conversions with lower monthly investments.

For more information about our pay per click marketing services, contact one of our Internet marketing consultants. 

Pay Per Click Advertising: "Can I do it Myself?"

Quick and easy start-up processes for pay per click advertising make it easy and attractive to the “do-it-yourself’ marketer. But with “easy’ comes a few marketing traps…

Clicked Less than Organic Search: PPC advertising typically shows up on the right hand side of the organic search results and are clicked on a reported two out of ten times when compared to the organic search results. It can take months trying to achieve effective placement on your own with an organic search engine optimization campaign, while with pay per click marketing, you can create a small PPC advertising campaign within an hour. This is the reason PPC advertising is so popular – and why it often fails.
 
Effective Marketing Requires Planning: Because you can “do it yourself,” most companies jump right in without proper planning, or without creating a purposeful Internet marketing strategy. If you jump in with a shotgun approach, spending large budgets to target as many key phrases as possible, you may be wasting a lot of money. In order to really succeed with pay per click, you need to create a pay per click marketing strategy with a set budget and conversion goals.
   
You PAY Per Click: PPC advertising can carry a tremendous amount of wasted click-throughs. From “click fraud” and bidding wars with your top competitors, what seemed to be only $.50 a click can turn into hundreds and thousands of dollars quite quickly.

Take Two and Call Us in the Morning

Pay per click works best when combined with an organic search engine optimization campaign. Using these two Internet marketing services together allows you to keep all your bases covered. With PPC advertising, you will attract 20 percent of the searcher; and with an organic search engine optimization campaign, you will be in front of the other 80 percent.
 
An organic search engine optimization campaign can also help reduce your PPC advertising budget. When monitored properly, your PPC campaign can be scaled down to target phrases for which you already have organic search engine placement.
 
Pay per click marketing lets you get the word out quickly. Pay per click marketing is good for products and services that are timely and topical, and that may have limited shelf life or public desire.

Consider limited run marketing promotions: getting instant attention for sales promotions, products that may change often, or are offered in limited quantities in the retail space.   

Click here to contact one of our Internet marketing consultants for more information on how to make the most of your pay per click marketing.