A Single Throw Brings Savant to the Top
Monday, January 09, 2012
Increasing leads, conversions, and sales. A story that may just be cooler than the latest iPhone.
In under four months, Savant Systems increased their website visits by 400%. On average, Google linked 13,179 more visitors a week to the Savant pages, and pages viewed by visitors increased measurably. These statistics seem as rapid and revolutionary as the introduction of the iPod to the music market.
Savant’s secret to Internet success is just as probable and accessible—they contracted Single Throw Internet Marketing, a talented and proficient group of Internet marketing consultants with a plethora of services the size of your mp3 library.
Savant provides the height of technological chic by offering a luxury home automation system that works with Apple technology bringing your home into the future. Savant provides services for individual homeowners and corporations. Single Throw unified this image of Savant with its web presence.
While the Internet is an indisputably powerful—some might even say marvelous—tool, it is also an unwieldy thing to manage. Many businesses’ experience with the Internet is akin to the proverbial child laying a hand on the hot stove—they get burned, so they don’t try it again. As such, their websites are old fashioned and out of date; they do a poor job of reflecting their product or service. They target the wrong clientele, and they don’t show up in a typical Google search.
If the Internet is a hot stove, the experts at Single Throw are wearing flame retardant suits. They build websites from years of experience and research, and they’re quite eager to share their suits with you. They did with Savant.
Savant’s original website was well designed for its time; unfortunately, the Internet and the online consumer continued to evolve, and the website quickly aged past its effective life time. Savant wanted someone as savvy as Steve Jobs to visit and come away impressed, but their outdated layout, while once cutting edge, was now a turn off. To remedy this, Single Throw tuned Savant’s website to the mind of the technologically savvy, particularly those with Apple technology. To attract these Apple customers, they changed the Savant website background to white, rather than black, similar to Apple’s own design.
To incorporate the sexy, savvy Savant brand, they created an interactive menu made of pictures of Savant’s services to provide ease of navigation—high end, indeed. To avoid the pitfall of losing a visitor’s interest due to lack of information readily sought, Single Throw wrote the web pages in a bottom-up approach, presenting basic information first and details later. They were also sure to incorporate Search Engine Optimization.
Finally, and perhaps most importantly, they thought like a potential customer. One of the most difficult things to do when utilizing the Internet as a marketing tool is to see it from a potential customer’s perspective. Single Throw made sure the site wasn’t weighed down with slow-to-load graphics, keeping the look sleek and professional. They also made sure there were clear calls to action where a potential customer could see and utilize them.
Single Throw’s rendition of Savant’s website can only be described as intuitive—information is located where a visitor would expect to find it. The content and the style flow seamlessly together to present, as a whole, a website that gleams with the technological chic of Savant itself.
Two of the most important Single Throw services have not even been mentioned yet. The first includes a social marketing platform built to help Savant reach potential customers in their own technological backyard. They’re at metaphorical Facebook, Twitter, and YouTube barbeques and cookouts. They are an integral standard and aspiration of the e-community.
The second service Single Throw used to increase Savant’s Internet marketing was to optimize their website, the results of which “we’re only beginning to see now,” says Dan Beldowicz, a Single Throw sales consultant. The Savant Systems website was optimized with key search terms, so that a person who has never heard the name Savant, but who is looking for Savant’s services, can find the home theater company’s website. Consider—you need to hire a house painting service. Do you type in Al’s Awesome House Painting? Of course not, you’ve never heard of Al’s—Al is a poor marketer. Instead, you type “house painters” into Google, and then you skim only the top results. If Al’s is not at the top, then he misses out on your business. Single Throw’s optimization process ensures that Savant Systems will be among those first few results, and therefore netting those brief skimmers.
As for Savant’s reaction, Dan Beldowicz says, “Savant was absolutely thrilled with it. They had an increase in conversions and sales, tons more people were going to their website. They were absolutely thrilled.”
Impressed yet? If you’re interested in increasing the success of your own Internet marketing strategies, contact Single Throw Internet Marketing today.