Viral Video Marketing Campaigns -
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A viral video marketing campaign can build and enhance corporate Internet branding strategies in a very short amount of time. Companies like YouTube and MySpace have forced companies to rethink their Internet marketing strategies as well as their corporate branding strategies to include viral marketing as part of their plans.
 
Viral video marketing services, such as those that Single Throw’s Internet marketing consultants create for their clients, focus on getting both entertaining and informative messages out not only to the masses but also to highly targeted groups of potential customers.
 
A successful viral video marketing campaign is integrated with a well-researched and targeted Internet marketing strategy to create niche marketing that is more of a rifle shot as opposed to past solutions that were all about volume and a shotgun approach.
 
Contact Single Throw's Internet marketing consultants to discuss if a viral video marketing campaign is the right fit for your corporate Internet branding strategy.
 
Viral Video Marketing Campaign – A tale of two campaigns
 
Recently our Internet marketing consultants created a video Podcast with eight time Mr. Olympia winner Ronnie Coleman. Ronnie came to the Single Throw Podcasting production studio in Wall, N.J. to conduct an interview after losing his Mr. Olympia title. Ronnie discussed many things in this 30-minute Podcast, including his strategy to come back to win his ninth Mr. Olympia title.
 
The strategy for this video Podcast production was to achieve as much visibility as possible to a targeted audience of Ronnie Coleman fans and body-building enthusiasts. By leveraging the power and reach of iTunes, BLOGs, My Space, and YouTube, this video Podcast quickly became an online viral marketing phenomenon. Within 60 days of launching this Podcast on YouTube, over 60,000 viewers watched and commented on the video. Discussion BLOGs around the world began to appear as those with interest were discussing Mr. Olympia’s strategy for wining number nine.
 
Website links began to appear on body-building sites all over the web as the viral aspect of a well-structured viral video marketing strategy took hold. Daily comments continue to feed the viral growth of this video making it one of the most watched Ronnie Coleman interviews of all time. Each day brings more viewers than the day before. This is the power of viral video marketing.
 
 
Viral Video Marketing Campaign – Tale #2
 
Brad Benson is a former N.Y. Giant, winner of Super Bowl XXI, NFL Pro Bowler, and now a very successful businessman and world class marketer. Brad is the owner of the largest Hyundai dealership in New Jersey.
 
Brad Benson has used his marketing prowess to create a viral marketing cult for his irreverent radio and television commercials in the N.J. area, by discussing hot topics of the day along with political tie-ins to the current administration.
 
Recently, Brad created a television commercial using Jib-Jab. A comical cartoon Brad Benson, paired with one of today’s most visible political figures, to create a satirical tie-in to his 30 percent off all Hyundai’s sales.
 
Single Throw created an Internet marketing strategy using viral video marketing powerhouse YouTube to get this unconventional commercial out to a targeted audience. Within five minutes of posting the commercial on YouTube, there were over 50 views, two comments, and a few people even put it in their favorites. The video appears as the first result when doing a YouTube search for “Hyundai Dealers”.
 
By combining award winning organic search engine optimization skills with Internet marketing strategies, we were able to create a winning viral video marketing campaign that resulted in an improvement in qualified website traffic, awareness, and inquiries to the Brad Benson Auto Group website. 
 
Viral video marketing is more than just throwing a video on YouTube. Without a proper strategy, you can generate negative awareness in just the blink of an eye. A skilled Internet marketing company like Singe Throw will evaluate many viral marketing vehicles, such as BLOGs, Podcast production, forums, social media and social networking, professional website development, and more to determine which viral video marketing campaign is the right fit for your brand, company, and goals.
 
Contact our Internet marketing consultants to discuss if a viral video marketing campaign can help your company with its Internet marketing strategy.