October 2006

"Beckwith Partners" with Single Throw for New Internet Marketing Strategy

Wall, NJ — Internet Marketing firm, Single Throw, Inc., is proud to announce the redesign and optimization of a new website for international bestselling Sales and Marketing author, Harry Beckwith. Beckwith, CEO of Beckwith Partners, an international positioning and branding firm, is the winner of the American Marketing Association's highest award and author of Business Week bestsellers, “Selling the Invisible,” “What Clients Love,” and “The Invisible Touch.” He selected Single Throw to implement their phenomenally successful Search to Success â strategy, which is designed to identify imminent buyers with purchase intent, target those potential clients, capture their attention, convert them into clients, and retain them, providing lifetime value.

Single Throw's services will more than achieve Beckwith's desired results by getting the site better positioning in the search engines and making it easier for clients to find Beckwith Partners on the Internet. Additionally, the creation of clear call to actions within the site will serve to make contacting Beckwith easier and more user-friendly for site visitors. Single Throw will also integrate a new blog into Beckwith's site. Visitors will be able to read Beckwith's thoughts and views on a daily basis and post comments on them. Beckwith's blog is expected to give the site a more personal feel as well as make the users feel more involved.

Larry Bailin, CEO of Single Throw, is extremely proud that Single Throw was chosen to revamp Beckwith's website. “Harry Beckwith is a legend and a true Sales and Marketing guru,” said Bailin. “Having implemented his practices and wisdom within my own company, it is truly an honor to be able to do the same for him and help grow his business online.”

Single Throw has developed Internet strategies that have achieved outstanding results in the areas of increased web presence and online sales for numerous companies and organizations, including the Lakewood BlueClaws, Scholastic, CentraState HealthCare, BP Oil, and Harley-Davidson of Ocean County . For more information on Single Throw's services, call 732-451-0820 or visit their website at www.singlethrow.com .

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