Win-Tron Electronics Targets a New, Digital Buyer

Thursday, Oct 15, 2015

INTRODUCTION

For over 50 years, Win-Tron Electronics has been a world-leading wholesale distributor of marine electronics. Serving over 14,000 marine dealerships across thirty countries, five territories and six continents, Win-Tron is the final word in wholesale marine electronics.


Adding to Win-Tron’s success is its continued focus on providing its dealers with sales and installation training, a web development platform that showcases the complete Win-Tron catalogue of products and advertising opportunities to elevate dealer brand positioning.


So what does a titan in its category need when it seemingly has everything it could ever ask for?


More.


More targeting. More visibility. More prospects. More customers.

CHALLENGE

Despite its time-honored history providing its customers with best-in-class products and thinking, Win-Tron’s digital customer acquisition model had, over the years, lagged far behind. More recently, it had become apparent to Win-Tron that in order to evolve its superlative brand promise, a sweeping wholesale improvement to its digital strategy would be necessary.


Single Throw would ultimately be charged with developing a digital strategy sensitive to the nuanced pedigree of Win-Tron’s evolving digital consumer targets.


Therefore, a deep dive was undertaken to identify the gaps residing between the Win-Tron brand promise and what should be the corresponding digital delivery of that pledge.


To find out the plan that was derived from this needs audit and how Win-Tron's website became a tool for consistent customer acquisition, read and download a full copy of this case study here.

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