Company Profile

CWR Electronics, located in the town of Bayville in Ocean County, New Jersey, is one of the largest distributors of marine electronics on the east coast. CWR is a factory authorized distributor for over forty manufacturers, including Marine Radar, FRS Radios, Car Audio Systems, Garmin GPS, wholesale consumer electronics, CB Radios, Satellite Navigation Systems, Radar Detectors, and more. CWR buys and warehouses products directly from the manufacturer and re-sells them to retail and e-tail shops that sell direct to the public.

The Challenge

Having no Internet Marketing strategy to begin with, CWR relied on utilizing trade magazines to reach potential new dealers. As a result, they were only receiving 5-15 new dealer applications a week and their existing site averaged 1,000-1,200 visitors per month. Since CWR is distributor of marine electronics and does not sell directly to the general public, the challenge was to implement an Internet Marketing plan that would target those looking to establish themselves as a CWR dealer rather than end users who were interested in purchasing products.

The Strategy

To achieve their goals, CWR chose Internet Marketing specialists, Single Throw, Inc., of Wall Township, NJ, to restructure and optimize their website. After identifying over 30 key-phrases, such as “wholesale marine products,” that prospective dealers would type into search engines, Single Throw implemented their patented “Search to Success”® methodology, which utilizes a progressive marketing strategy that identifies imminent buyers with purchase intent, targets those potential clients, captures their attention, converts them into clients, and retains them, thereby providing life-time value.

The Results

CWR realized amazing results within the first 30 days of Single Throw's implementation of the new Internet Marketing program. New dealer applications jumped from 5 – 15 per week to 10 – 12 new applications per day. Outbound shipments of wholesale electronics and marine products shot up over 60%, and overall revenues increased 40% over that of the prior year. Currently, CWR averages over 40,000 visitors per month to their site and expect to log over 500,000 visitors by the end of the year. Additionally, CWR now consistently shows up within the first 3 pages of results in all the major search engines and enjoys a #1 positioning within the search engines for the phrases, “marines wholesale equipment,” “Garmin GPS wholesale,” “electronic dropshippers,” “wholesale marine electronics” and “consumer electronic distributor.”

Internet Marketing Case Study Wrap Up

In the 12 months since collaborating with Single Throw, CWR has enjoyed significant growth and has seen exciting new markets open up for them, including those of consumer electronics for hunters, hikers, and cyclists. CWR president Mike Cohen says, “The Web has allowed us to expand from the small marine industry into the general consumer market."

CWR Electronics has distinguished itself as a forward thinking company in an old established industry. They have leveraged the reach and power of Internet Marketing at the right time and have unquestionably emerged as an industry leader. In fact, with the Internet Marketing plan Single Throw implemented for them, they have set the bar so high in their industry it would be very hard and quite costly for any of their competitors to match their success.