Internet Marketing Articles

In order to succeed in the social scene, everyone needs to stop measuring visits and start measuring victories. Offline business rules have always applied in the online space; so it would be a safe bet that the social rules we all grew up with, the ones our loving parents drilled into our heads, the rules that kept us safe and happy, would also apply when used in online social situations.  Read more.

Do you know what all the web 2.0 hubbub is about? If you said no, then you’re not alone. Most businesses have no clue what web 2.0 is, neither do marketers for that matter. Seventy nine percent of marketers are not familiar with web 2.0 and out of the ones that are, only 33% use web 2.0 strategies.  Read more.

Dr. Seuss taught us that no matter what or who you are, whether a green headed fudmunkler or a hairy hinkle horn honker you can learn something in the most unsuspecting places if you just keep your eyes open wide and your mind even wider. I, like most, have come to rely on email to conduct business. I have also come to accept that more than half of the emails that land in my inbox are spam. Read more.

Are you new to Blogging? Do you really know the power of Blogging and what a BLOG can do for your business? BLOGs are full of search engine friendly content and allow readers to post their own specific comments on whatever the topic may be. In the case of building and marketing a business, the power of a BLOG can be huge and help you in more ways than you might think, including higher visibility for your company and establishing yourself as an expert in your field.  Read more.

Viruses! As much as we all hate them, at one time or another, we all get them. So what do we do when a virus strikes? We take our meds, get some rest, and stay away from others so we don’t spread it around. After all, we’ve become contagious! It’s been instilled in our minds since our childhood days of Mumps and Measles that being contagious is not a good thing. But what if you had something that was actually worth spreading? What if being contagious was a good thing rather than a bad one? How  Read more.

When MTV first hit the scene, many people thought it would usher in a new-world order where video would displace audio and kill sales of consumable media such as albums and cassettes. (Yes, in 1981 albums and cassettes were still all the rage in a pre-digital world). Suddenly, music videos were more than just “cool,” they became marketing material that was required to sell other media. With all due respect to The Buggles’ song, video just may have been the best thing to ever happen to the radi Read more.

Are marketing & sales separate entities? Some might say yes, but the truth is, marketing and sales are a part of everyday life and one could not exist without the other. Whether it is pitching a new idea to the boss or trying to find a date for Saturday night, we are ultimately marketing and selling ourselves on a day-to-day basis. If you don’t believe me, then let me tell you about a place where I’ve found some of the best marketing and sales experts on the planet. No, it’s not a top sales trai Read more.

Developing authenticity and trust with your customers requires honesty and truth when it comes to your marketing plans. However, what if the truth is less than desirable or not exactly what you want to say? Faced with that dilemma, companies will often exaggerate or only reveal bits and pieces of the actual truth in their marketing efforts.  Read more.

78% of online shoppers have made a purchase as the result of clicking on an email link, so it’s no wonder that 54% of small businesses surveyed rated email as the top online promotion driving new and existing customers to their websites.  Read more.

No business cliché makes the hair on my neck stand up like, “think outside the box.” Most companies don't know what “the box” actually is, so how can they think outside of it? For too many companies, the box is their industry and using industry specialty services is easy; it's what everyone else does. Here's the problem, no two businesses – no matter how similar – can be completely alike.  Read more.