Viruses! As much as we all hate them, at one time or another, we all get them. So what do we do when a virus strikes? We take our meds, get some rest, and stay away from others so we don’t spread it around. After all, we’ve become contagious! It’s been instilled in our minds since our childhood days of Mumps and Measles that being contagious is not a good thing. But what if you had something that was actually worth spreading? What if being contagious was a good thing rather than a bad one? How

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When MTV first hit the scene, many people thought it would usher in a new-world order where video would displace audio and kill sales of consumable media such as albums and cassettes. (Yes, in 1981 albums and cassettes were still all the rage in a pre-digital world). Suddenly, music videos were more than just “cool,” they became marketing material that was required to sell other media. With all due respect to The Buggles’ song, video just may have been the best thing to ever happen to the radi

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Are marketing & sales separate entities? Some might say yes, but the truth is, marketing and sales are a part of everyday life and one could not exist without the other. Whether it is pitching a new idea to the boss or trying to find a date for Saturday night, we are ultimately marketing and selling ourselves on a day-to-day basis. If you don’t believe me, then let me tell you about a place where I’ve found some of the best marketing and sales experts on the planet. No, it’s not a top sales trai

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Developing authenticity and trust with your customers requires honesty and truth when it comes to your marketing plans. However, what if the truth is less than desirable or not exactly what you want to say? Faced with that dilemma, companies will often exaggerate or only reveal bits and pieces of the actual truth in their marketing efforts.

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78% of online shoppers have made a purchase as the result of clicking on an email link, so it’s no wonder that 54% of small businesses surveyed rated email as the top online promotion driving new and existing customers to their websites.

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No business cliché makes the hair on my neck stand up like, “think outside the box.” Most companies don't know what “the box” actually is, so how can they think outside of it? For too many companies, the box is their industry and using industry specialty services is easy; it's what everyone else does. Here's the problem, no two businesses – no matter how similar – can be completely alike.

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“Mommy, where do customers come from?” is not the only question I can answer. Here's another one: “Does size really matter?” The answer—of course! At least it does when it comes to email marketing, but perhaps not in the way you think.

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If a tree falls and no one is there to hear it, did it make a sound? It did…although not as big a sound as Google tends to make. The big behemoth that it is - and still the ranking number one search engine as deemed by ComScore and other research companies - we all still discuss it, even months later. And await the next big “bang.”

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In This Realm. What Happens When a Search Engine Giant Doubles in Size?

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Are you one of those people that will make a buying decision based on a guarantee? A lot of people base their purchases on this and as a result, many companies put more into their guarantees than the actual product or service itself! Interestingly, however, top quality products and services are rarely known for their guarantee.

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