Brad Benson Hyundai and Single Throw Internet Marketing Team Up Again Set on Redefining Luxury
Friday, August 12, 2011
Brad Benson Hyundai and Single Throw Internet Marketing team up to create a virtual clearinghouse of information for the new Hyundai Genesis and Equus
Wall, NJ—August 12, 2011—Cars with all the trimmings—V8 engines, six speed transmissions, reclining rear seats, the newest hands-free technologies…drooling yet? And, to top it all off, they come with a price sticker that might just fall in the range of affordable.
Hyundai is redefining what it means to be a luxury car. They’re pulling luxury features and styling from the echelons of the overly wealthy and bringing them back down into the realms of the mostly affordable, all while ensuring Hyundai’s own promise of reliability. Brad Benson Hyundai in Monmouth Junction, NJ is one of the first Hyundai dealerships in the country to carry these cars in the showroom. To show them off properly, Brad Benson partnered with Single ThrowSM to design a complete website and marketing scheme for the Hyundai Genesis and Equus.
Important enough to earn the coveted phrase “redefining luxury,” it wouldn’t do to slap an extra page on the pre-existing car dealer website, www.bradbensonhyundai.com. To appropriately address the earthquake these cars will send through the automotive world, the Internet Marketing Consultants at Single Throw created an entirely new auto dealer website: www.bradbensongensis.com, the first hyper-focused site dedicated solely to the Genesis and Equus.
The new site features a new and used inventory for the Equus and the Genesis, information on the cars, news and articles, reviews, and the Single Throw exclusive automotive marketing Dealer Content Management System, or DCMS. The DCMS links the new and used inventories directly to social media sites such as Facebook, YouTube, and Twitter, creating real-time live feeds of customer feedback and reviews. This unbiased information gives the potential customer a more accurate picture of the car, separate from a dealership’s salesperson and showroom. The unique perspective is designed to allow the customer to tap directly into the social media network, a network that is quickly becoming the number one resource in consumer decision-making.
CEO and founder of Single Throw, Larry Bailin, says, “This new site will be The Site for news about the Genesis and the Equus. No one has quite approached car dealing like this—before, it was all about the dealership. Now, it’s all about the cars. If you want information on these cars, Brad Benson’s site is going to be the place to go for it. We’re really excited about the launch of this site. It’s definitely going to change things.”
To visit the all-new website, check out www.bradbensongenesis.com.
About Brad Benson Hyundai & Auto Group
Located in Central NJ, Brad Benson Auto Group is famous for its outlandish advertising campaigns. The dealership—ranked #1 in New Jersey, #2 in the country, and is the 4th largest dealer in the U.S.—was started by former Offensive Lineman of the NY Giants, Brad Benson. Benson also owns Rainbow Run Ranch in Hillsborough, NJ, a premiere cutting horse facility. Visit his Auto Group at www.bradbensonautogroup.com, his Hyundai dealer at www.bradbensonhyundai.com, and his used car inventory at www.bradbensonusedcars.com.
About Single Throw Internet Marketing
Single Throw has developed Internet marketing strategies that have achieved outstanding results in the areas of increased web presence and online sales for numerous companies and organizations, including DCH Auto Group, Ray Catena Motors, Brad Benson Auto Group, Harley-Davidson, Holman Infiniti, Patrick Auto Group, Endust, Sara Lee, Laughing Cow, and more.
For more information on Single Throw’s services, call 732.451.0820 or visit their website at http://www.singlethrow.com.
1800 Rt. 34, Bldg 3
Wall, NJ 07719