Tom’s Ford Lincoln Takes a New Look at Car Dealer Websites
Wednesday, July 20, 2011
Tom’s Ford Lincoln and Single Throw Internet Marketing team up for some exciting new changes to the car dealer websites
Wall, NJ—July 20, 2011—Single ThrowSM and Tom’s Ford Lincoln are rethinking how cars are marketed today. Rather than marketing Lincoln as Ford’s tagline as is traditional—for example, Tom’s Ford Lincoln—Single Throw will be creating an entirely new auto dealer site for Tom’s Lincoln. So Tom’s Ford Lincoln will become two different car dealer websites: Tom’s Lincoln and Tom’s Ford.
Lincoln is its own brand, offering luxury cars apart from the Ford brand. As such, it should be treated as its own brand. To market the Lincoln brand, Single Throw will be developing a car dealer website dedicated solely to Lincoln, fully optimized, and equipped with the Single Throw exclusive Dealer Content Management System.
Single Throw Sales Consultant, Greg Fanady, says, “Single Throw is very excited about the opportunity to work with Tom's Ford Lincoln in designing and developing the new Tom's Lincoln website. We look forward to many years of success together.”
About Tom’s Lincoln
Tom’s Ford Lincoln has been serving the Keyport, NJ area since 1962. A local family owned dealership, they’re dedicated to superior customer service and have received the President’s Award a total of fifteen times (so far).
About Single Throw Internet Marketing
Single Throw has developed Internet marketing strategies that have achieved outstanding results in the areas of increased web presence and online sales for numerous companies and organizations, including DCH Auto Group, Ray Catena Motors, Brad Benson Auto Group, Harley-Davidson, Holman Infiniti, Patrick Auto Group, Endust, Sara Lee, Laughing Cow, and more.
For more information on Single Throw’s services, call 888.920.9778 or visit their website at http://www.singlethrow.com.