August 2007

Brad Benson Recruits Single Throw for a Winning Combination

Strategy has been a core element of Brad Benson's entire life, from his roots in Altoona, Pennsylvania, to his years as a linesman for the Super Bowl Championship New York Giants team, to his current success as owner of an extensive automotive sales company in Monmouth Junction, New Jersey. He currently enjoys the title of fifth largest Hyundai dealer in the world. Never one to rest on his laurels (that's the best way to get sacked!), Brad is looking to step out of the mold of the "typical" car dealer. He wants to provide more online value to his customers enabling them to create an educated and well-informed decision when making the very personal decision to purchase a car.

It became clear to Brad that their Internet provider at the time was very limited in its ability to integrate the Brad Benson Auto Group personality into a cohesive online marketing strategy. This is not part of the playbook that Brad envisioned to lead his company to the next level of success. The current website is limited and does not incorporate the total picture that Brad Benson Auto Group offers to its customers. Much of the company's success can be directly correlated to Brad's philosophy of educating the car buyer. Educating a consumer creates a knowledgeable buyer and a loyal customer.

Brad Benson became aware of Internet marketing leader Single Throw through an event with their sister company Move Ahead 1. Brad Benson was the opening speaker for a Move Ahead 1 event featuring legendary NFL Coach Mike Ditka. After meeting CEO Larry Bailin and learning about Single Throw, it was clear that they not only had the talent and expertise to help Brad Benson Auto Group achieve its goals but the marketing ideas they developed specifically for the Brad Benson Auto Group were inspired. Brad Benson says, "Larry is brilliant! His insights and ideas are off the charts. His incredible understanding into the minds of today’s customers makes it abundantly clear that he knows how to set the bar. He is a leader in this space and I can think of no one better than Single Throw to guide us through this process."

There was no question that Single Throw was the right company to help Brad Benson Auto Group achieve their short term goals and develop long term strategies. Single Throw Founder Larry Bailin says, "Brad Benson, the man is a legend. Former Super Bowl winning NY Giant and Pro-Bowler, Brad is a leader both on and off the field and has proven it by becoming one of the largest dealers of Hyundais in the world. His offline marketing has become legendary and we are looking forward to working closely with him and his team."

Single Throw will do a complete redesign of the existing site which includes integrating video, audio and a new and used car inventory database. The new site will also have a Content Management System for specific sections so that the staff can update the site as needed on their own, helping to keep their customers informed with the most up to date information. Together, Single Throw will lead Brad Benson Auto Group to the next level of success.

For more information on the Brad Benson Auto Group call (866) 732-1881.

 For more information on Single Throw's services call 732-451-0820 or visit www.singelthrow.com.

Press Contacts