DCH Toyota City launches brand new car dealer social marketing strategy thanks to Single Throw Internet Marketing

WALL, NJ – May 19, 2010 – Single Throw Internet Marketing, one of the top Internet marketing companies in the nation, recently teamed up with DCH Toyota City to launch a brand new social media marketing strategy for the NY Toyota dealer.  The car dealer social media marketing strategy will include the creation of and maintenance of Facebook, Twitter and YouTube profiles by the Social Media Coordinators at Single Throw Internet Marketing.

The Social Media Coordinators at Single Throw will work to create a plan for finding friends and followers in the social space that not only express an interest in Toyota and the automotive industry, but are also within the target market area of DCH Toyota City.  Once these friends and followers have been obtained, the Social Media Coordinators will work to share relevant articles and information to this very specific audience.  This plan fits within the strategy that Single Throw has adapted for the social space: one should share, not sell, and the quality of information is always favored over quantity.

DCH Toyota City is a part of DCH Auto Group.  Headquartered in South Amboy, New Jersey, DCH Auto Group owns and operates a wide array of car dealerships – including Acura, Audi, BMW, Chrysler, Dodge, Honda, Jeep, Lexus, Nissan, Scion, and Toyota – located in Southern California, Connecticut, New Jersey and New York.

Larry Bailin, Single Throw’s President and CEO, recognizes the important of social media marketing for car dealers, and praises DCH Toyota City for taking the steps necessary to do this.  “There are a lot of car dealers out in the social space, but many of them are using social media marketing for car dealers in the wrong way.  Our philosophy and efforts have proven to be successful, and we’re so happy to be working with DCH Toyota City to continue this success for car dealers in the social space,” he said.

About DCH Auto Group

Headquartered in South Amboy, NJ, DCH Auto Group comprises 27 auto dealerships in New Jersey, New York, Connecticut and Southern California from Oxnard to San Diego, featuring a full line of new and pre-owned vehicles.  The company is highly invested in principles for success that value customers and employees.  DCH Auto is committed to giving back to the communities in which its dealerships operate and employees and customers live.  The company is dedicated to its teen safe driver program, “Mindless Driving. Keep It Out Of Cars,” and is a sponsor of Students Against Destructive Decisions (SADD).  For more information, please visit www.DCHAuto.com.