February 2007

KIWI Brand Chooses Single Throw for New Search Engine Optimization Initiative

Wall, NJ – Internet marketing professionals, Single Throw, Inc., have been chosen by Sara Lee Household & Body Care to implement a new online marketing initiative for their KIWI brand line of shoe care products in the United States. Single Throw will provide services to increase online awareness within the major search engines and also revise KIWI’s existing Web site content.

KIWI is regarded as the world’s most recognizable line of shoe care products, and offers innovative solutions for all different types of shoes, including leather, suede, athletic, dress, outdoor, and more. The company was originated in 1906 by William Ramsay and was acquired by the Sara Lee Corporation in 1984.

Using their proprietary Search to Success® strategy, Single Throw will conduct comprehensive research and site evaluation that examines specific topics or verticals within KIWI’s market base. After analyzing the data, the firm will then focus on helping KIWI to increase their buyers’ awareness within the major search engines by optimizing KIWI’s Web site for the specific target phrases the brand’s consumers are using when searching for their services. Additional site revisions will be made to ensure that KIWI is connecting with the right consumer at the right time, thereby providing a more purposeful marketing program both on and offline.

Larry Bailin, CEO of Single Throw, is looking forward to the new relationship. “We are honored to have been chosen by KIWI and to be working with such a highly recognized and innovative brand,” said Bailin.

Single Throw has developed Internet strategies and marketing programs for numerous companies, including the Lakewood BlueClaws, Purolator USA, Scholastic, Price Energy, and CentraState HealthCare. For more information on Single Throw’s services, call 732-451-0820 or visit http://www.singlethrow.com

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