February 7, 2008  

National Art Supply Co. Uses Blogging to Increase Brand Awareness

Wall, NJ… Internet marketing specialists Single Throw, Inc. has announced the creation of multiple BLOGs for New Jersey based Utrecht Art Supplies, a leader in the art supply industry for more than 50 years.  A client since 2007, Utrecht originally chose Single Throw to increase Utrecht’s online presence through search engine optimization of their corporate site.  According to Britton Shinn, Internet Operations Manager for Utrecht, “The choice to use Single Throw was clear – their expertise, processes, and best practices in online solutions were exactly what we were looking for ”. 

The BLOGs will serve as a marketing tool with the main purpose being to create a sense of community and brand loyalty among current and future customers.  Each Utrecht store has their own individual BLOG that they can keep up-to-date with information specific to that particular store and its customers.  It creates a personal relationship and bond with clients and the Utrecht brand, something that has become critical to online marketing.

Larry Bailin, Single Throw CEO stated, “Utrecht is an undisputed leader in art supplies.  For over 50 years the Utrecht name has meant quality and value.  We are honored and excited to be working with the team at Utrecht.”  More information about Utrecht can be found at http://www.utrechtart.com/.  One of the new BLOGs created for the store located in Portland, Oregon, can be viewed at http://portland.utrechtblog.com/.

Single Throw, winners of numerous awards for their expertise in Internet marketing, recently celebrated their sixth year of helping customers increase their revenue through comprehensive Internet marketing solutions.  Larry Bailin, Single Throw CEO, has recently published the book Mommy, Where Do Customers Come From?, which takes a fresh look at marketing to customers in this age of the Internet.  The book provides vital information for Internet marketers in an easy to read and understand format.  It is available at all fine booksellers, including Amazon.com. 

For more information on Single Throw’s services, call 732.451.0820 or visit http://www.singlethrow.com/.

Press Contacts

Single Throw
1973 Hwy 34 Suite E-23
Wall NJ 07719
732.451.0820 ext: 105
news@singlethrow.com
Attention: Elayne Attara