Ray Catena Infiniti of Edison works with Single Throw Internet Marketing to create new website for the NJ Infiniti dealer

WALL, NJ – May 19, 2010 – Ray Catena Infiniti of Edison, the New Jersey Infiniti dealer, has teamed up with Single Throw Internet Marketing to launch a brand new NJ car dealer website.  The Infiniti dealer in NJ, a multiple time Award of Excellence Winner with Infiniti, contacted Single Throw, one of the nation’s top Internet marketing companies, because of their desire to create a car dealer website that better reflected their dealer’s focus on the customer.  As a result, Single Throw created a website with a left-hang navigation that provides easier site viewership and is overall, more user-friendly.  The implementation of a photo and video gallery as well as a news and events section allows the NJ Infiniti dealer to readily produce content that is both search engine-friendly and informative to its many site readers.

What makes the partnership between Single Throw and Ray Catena Infiniti of Edison so unique is the incorporation of a social media marketing strategy.  Social Media Coordinators at Single Throw will create and maintain Twitter, Facebook and YouTube profiles on behalf of the NJ Infiniti dealer.  Information and articles that are relevant to the Ray Catena Infiniti of Edison audience will be added to these social networking profiles on a regular basis, in an effort to educate and gain trust with friends and followers.

Single Throw CEO and President, Larry Bailin, recognizes the customer-first attitude of Ray Catena Infiniti of Edison as a driving force for updating their online presence. “It’s not often that you meet a car dealer like Ray Catena Infiniti of Edison.  Right away, it’s evident just how much this NJ Infiniti dealer values its customers.  Creating a more user-friendly website and incorporating a social media marketing plan only helps to further this effort of focusing on their customers,” he said.