April 2007

Single Throw Receives Dual Praise at 2006 IRIS Awards

Wall, NJ – Internet marketing specialists Single Throw, Inc., of Wall, NJ, are pleased to announce that they are the recipients of two 2006 IRIS awards in the Electronic and Interactive Communications category. The prestigious awards, given by the New Jersey International Association of Business Communicators (NJIABC), are in recognition of Single Throw’s immensely successful website updates and redesigns for both Branches Catering, of West Long Branch, NJ, and Zippos Car Audio and Mobile Electronics, who maintain locations in East Brunswick, Belleville, and North Plainfield, NJ. The awards were presented at the NJIABC IRIS awards ceremony, held on February 1, 2007 at the Shackamaxon Golf & Country Club in Scotch Plains, NJ.

IRIS award entries are evaluated on innovative and effective use of media, overall quality of writing, design, execution and successful achievement in communications objectives. In the case of Branches Catering, Single Throw implemented a complete redesign and launch of their site as well as a highly targeted online marketing campaign and email marketing solution. The redesigned site resulted in an increase from 2,500 visitors monthly, to a current average of over 12,000 visitors per month. Since the redesign, Branches Catering consistently shows up in Google and Yahoo where as prior they had no online presence at all.

Since the launch of Zippo’s optimized, redesigned and rewritten site, they have significantly increased web-based sales leads and have seen the number of visitors to their site increase from an average of 1,000 a month to over 10,000 a month.

Additionally, with the integration of Single Throw’s Content Management System, Zippo’s can now update products and information on their own, thereby keeping tight control over the rapidly growing field of car and audio technology.

These IRIS awards are not the first for Single Throw. The Internet marketing company also received a 2005 IRIS award for their redesign of the Lakewood BlueClaws website, as well as a “Seashores to Satellites” 2005 JASPER award in the Electronic Communications category for business website development and a 2006 NJ CAMA Astra award for a web banner ad design for Harley Davidson.

For more information on Single Throw’s services, call them at 732-451-0820 or visit their website at www.singlethrow.com.

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