Meet the Search Engine Marketing Team

John Strevens
Search Engine Optimization Team Lead

John Strevens graduated from William Paterson University in 2011 with a Bachelor’s Degree in English with a concentration in writing, and a Bachelor’s Degree in Communications with a concentration in Film Studies. He graduated Cum Laude with Performing and Literary Arts Honors from WPUNJ’s Honors College. John was also selected as Honorable Mention for ‘Writing Across the Curriculum’ in 2010.

After college, John worked as a content writer for a design studio in Red Bank, NJ. He wrote content for print materials, websites, and social media, as well as working in SEO. While there, he also freelanced – managing online profiles for private business, including social media sites, blogs, and e-blasts. After that, John became a Digital Recruiter, servicing digital and new media talent. From there he moved on to Single Throw, which he calls the “greatest company ever, obviously,” and earned his Google Analytics Certification.

He likes film, music, basketball, statistics, reading, running and following TV shows. He’s incredibly happy to be at Single Throw, saying, “I could not be happier doing the work that I am now with the people I work with.”

Mike Falco
Search Engine Optimization Coordinator

Before coming to work at Single Throw, Michael Falco interned at IEEE as a web presence intern. While there, he edited graphics and photos with Adobe applications, created, uploaded, and edited content, and surveyed specific pages and fixed broken links. After college, Michael interned at Single Throw Internet Marketing as a Social Marketing Coordinator intern. During his internship, Michael accepted a job offer to become a Search Engine Optimization Coordinator, his current position.

Michael’s personal Internet use went beyond social media and into using it as a daily tool. He wrote various articles and blogs, learning to optimize content and include credible back-links, as well as categorize articles to have them display in appropriate Google search engine results.

Michael attended Rider University, where he majored in Multimedia and Web Design, with a minor in Graphic Design, and a Concentration in Creative Writing. During the course of his college education, Michael was able to complete a full length screenplay in an independent study and made the Dean’s List several times, graduating from Rider in 2012. 

Michael is a Black Belt in Elite Martial Arts. He enjoys, swimming, boxing, writing, and going to concerts with friends in his spare time. He’s a diehard New York Giants and avid golf fan.

Bethany Pryce
Search Engine Optimization Coordinator

Bethany graduated from Seton Hall University in 2012 with a B.A. in Communications and Public Relations. Driven by a love for organization and productivity (“The best days are the ones when you can check tasks off your ‘to-do’ list!”) she came to Single Throw looking for a more hands-on, results driven career.

Bethany worked her way through college, waitressing at Captains Inn for five years. While still in school, she interned for Enchanted Celebrations, a wedding/event planning company. Bethany maintained all of their social media marketing. As a Public Relations major, her internship at Enchanted Celebrations was her opportunity to learn about Internet marketing. She created Enchanted Celebrations’ first Pinterest account, and controlled the entire project from start to finish. As such, she was able to see how her efforts directly affected the number of leads, site visits, and followers they gained. After this, she was hooked on the hands-on nature of Internet marketing and pursued a career in this field.

Coming from a Public Relations background, Bethany brings a unique ‘thinking outside of the box’ mentality to Single Throw. As an SEO Coordinator, she not only thinks about how each idea will benefit her position, but also examines how it can benefit the client in regards to the other services and solutions the client has. Bethany really enjoys seeing how all these details fit together to make our Internet marketing efforts successful in their entirety. Over time, as a client’s website grows, and develops, Bethany enjoys seeing how her efforts impact and shape the overall success of the website for the client.

Benjamin Jones, Search Engine Optimization Coordinator

Benjamin Jones
Search Engine Optimization Coordinator

Ben is a Search Engine Optimization (SEO) Coordinator at Single Throw. By researching industry trends and keywords, Ben optimizes client websites to ensure that they are being found within search engine results.

Ben enjoys working within the digital marketing industry and says, “We use the internet for just about everything nowadays, and being able to work within an industry that communicates to customers using something we use in every day life really intrigues me.”

Before Single Throw, Ben acquired a deep knowledge of many aspects of digital marketing as a content writer, video marketing producer, digital project manager and SEO Coordinator. He is constantly looking for new ways to expand his knowledge and relate his experience to his clients’ success.

Ben was a Communications major at Hofstra University and has always been fascinated with the world of marketing and advertising. Knowing that the internet was the future of marketing, Ben set out to work within the digital marketing field and has now been a part of it for over 2 years.

Some fun facts about Ben; Outside of work he loves relaxing on the beach, listening to country music and watching the Braves. He is also in the White Castle Hall of Fame.

Cathy Millet
Submissions Manager

Cathy Millet has been managing the office and the submissions of client’s sites to the search directories since she began at Single Throw Internet Marketing in January 2006. Cathy also manages the Google Apps service for our clients. For 12 years prior she directed her own family daycare business, owned and managed her own online chat server, and worked as a sign technician and graphic design artist for the County.

Her passion for a cause fueled her desire to start a non-profit organization through which she built and maintained the organization’s web presence, attended political hearings, and planned events.  She says of her years here at Single Throw, “Being able to grow with this company throughout the years allowed me to be involved with and understand the core of our work in internet marketing. This ever-changing industry keeps it fresh and exciting for me and I look forward to helping our clients evolve and thrive.”

Cathy married her high school sweetheart and has three girls. Being life-long residents of Point Pleasant, you can frequently find Cathy at the beach or relaxing by the pool. She enjoys home improvement and has custom designed her own home. Along with spending time with her family and friends, she enjoys entertaining, camping, gardening, cooking, bicycling, motorcycling, and attending wine festivals. 

Vy Nguyen, Search Engine Marketing Manager

Vy Nguyen
Search Engine Marketing Manager

Vy Nguyen is our Search Engine Marketing Manager at Single Throw Internet Marketing.  Her prior experience with notable companies such as Webimax, eBay Enterprises Marketing Solutions and Freedom Mortgage, has given Vy the knowledge and expertise to take her clients to the top!

Starting her journey researching keywords and competitors for a friend who owned his own SEM consulting/management business, Vy quickly realized she had the potential to turn her interest into a career. Her passion and curiosity for digital marketing has allowed her to work at agencies that have national recognition and has given her the opportunity to manage multiple display and search campaigns with a total monthly budget of over a quarter million dollars.

“I love internet marketing because I am always learning something new,” says Vy. “I am always curious to find out what I can do to be successful at my job.”

Originally from Vietnam, Vy is an avid artist and painter. In her free time, she loves to craft, spend time with her family and her dog, and considers herself a foodie. “I make some banging banana cranberry muffins and cinnamon raisin bread pudding!”

Matt Tirpak, Search Engine Marketing Coordinator

Matt Tirpak
Search Engine Marketing Coordinator

Matt Tirpak is currently a Search Engine Marketing Coordinator at Single Throw. Starting his journey as an intern in November 2013, Matt had also taken on the role of Workflow Coordinator before working in his current position. As the first Workflow Coordinator, Matt took on some of the more tedious tasks, which allowed the Single Throw team to focus more of their attention on the clients. Now, as a Search Engine Marketing Coordinator, Matt’s focus has turned to clients’ pay per click accounts. Matt creates paid ads, creates custom landing pages, and researches top-performing keywords for our clients, while continuously managing what efforts are working and what efforts are not.

For Matt, coming into work is always exciting, and every day he finds himself well-equipped to tackle the next challenge. “The environment at Single Throw is very conducive to learning and transforming you into a more diversified individual,” he says. “Single Throw’s training is extensive and rigorous. In truth, the training and preparation never ends.”

Matt received his undergraduate degree in Marketing from Alvernia University and is currently attending Georgian Court University for his MBA. Before working at Single Throw, Matt had worked at several golf courses and golf stores as a store manager. One of his biggest achievements was helping open and run a second golf store branch.

In his free time, Matt enjoys playing golf, traveling, going to the beach, working out at the gym and riding his bike off-road.