Larry Bailin

Chief Executive Officer (CEO)

Larry Bailin is the founder, CEO and thought leader of the company. Providing direction and leadership are his primary responsibilities. Larry directs the thought leadership, company vision, product direction, as well as sales and marketing activities for the company.

Larry started his Internet marketing career in 1995, co-founding the website development and Internet marketing company, “Online Resources, Inc.” (ORI). ORI grew to over 200 clients in its first two years and was acquired by the Parsippany, NJ based Planet Technology Solutions in 1998.

Larry went on to serve as director of e-business and was a leading Internet marketing consultant for the technology firm which was later acquired by Vytek Wireless of White Plains, NY in early 2000.

Larry officially launched Single Throw Internet Marketing in 2001 when he opened the doors of the company’s first headquarters in Brick, NJ.

Under his leadership, Single Throw has grown to be one of the top Internet marketing companies in the nation. Single Throw has provided Internet marketing services to some of the top companies in the world.

Larry is the best selling author of the marketing book, Mommy, Where Do Customers Come From?.  A renowned professional keynote speaker and sought-after motivational business speaker, Larry speaks 20 times per year to organizations across the country on topics related to Internet marketing.

Larry was called "one of the top minds in the business" by Yahoo's marketing team.

”I’m very proud of the company we have created and the work we do here at Single Throw. We have built a great company, a great team and great clients. I look forward to seeing what lies around the next corner”.

Jim Farrell

Chief Financial Officer (CFO)

Jim Farrell founded Single Throw Internet Marketing in 2001 with Larry Bailin.  Currently, he is the CFO of Single Throw^SM.  He maintains the company’s finances, human resources, and manages the quality of the Internet marketing strategies and services provided by Single Throw.

Jim served in the Army as a Military Policeman, and then earned a B.S. in Accounting from SUNY Binghamton. He has held key financial positions such as Tax Auditor for the New York Department of Finance, COO of a retail electronics chain, and CFO of Configuration Management Inc., an IT consulting company headquartered in Red Bank, NJ. 

Jim is active in the local community and was named the 2011 Citizen of the Year for the Lakewood Chamber.

He is also Chairperson of the Monmouth/Ocean Financial Executive Networking Group, which he founded in 2005. Jim's favorite quote is, “There is a solution for everything.”

Elayne Attara

Vice President of Operations

When Elayne Attara first started at Single Throw Internet Marketing in 2004, she worked as an Internet Marketing Coordinator. She displayed an extraordinary skillset and was promoted to Senior Project Manager where she has a hand in nearly every project that comes through the door from inception through the development stages and throughout the launch and maintenance process. Now as Vice President of Operations Elayne manages all day-to-day operations including vendor negotiations, improvement and quality management, process improvement and more.

Before Single Throw, Elayne worked at Watchung Spring Water in Lakewood, NJ. She started part time and worked her way up to Marketing Coordinator where she worked on branding and promotional efforts, and then became the Manager of the Operations Department where she managed a delivery team of twenty-five drivers and maintained the computer systems used for scheduling, delivery, and billing.

Elayne graduated from Georgian Court University in 2010 with a Bachelor’s in Business Administration with a management concentration.

Elayne is a self-described TV junkie—her DVR is always recording something. Besides television, she loves to shop, spend time with family and friends, and play with her dog, Cookie.

Dan Beldowicz

Vice President of Business Development

Dan Beldowicz is currently the Vice President of Business Development at Single Throw Internet Marketing.  He was hired as a Sales Consultant, promoted to Senior Consultant, and then to Vice President of Business Development. He is one of the best Internet marketing consultants at Single Throw.

Before coming to Single Throw, Dan was the owner and developer of thirteen websites. He also worked as the Business Development Specialist at Red Flannel Design Group, in the marketing department of Hardesty & Hanover, LLP, and as a freelance Organic Search Engine Optimization Specialist.

Dan graduated from the New Jersey Institute of Technology with a Bachelor’s in Management and a concentration in Engineering.

He enjoys road trips, traveling with his family, mountain biking, camping, snowboarding, and reading. He has four kids.

Jennifer Patterson

Vice President of Client Services

Jennifer Patterson is the Vice President of Client Services at Single Throw Internet Marketing where she coordinates the Social, SEO and PPC departments.  Before being promoted to Vice President of Client Services, she first worked as a Social Marketing Coordinator and then as the Social Marketing Manager.  While at Single Throw^SM, she has had the opportunity to speak at a number of events for Lakewood Chamber, Jersey Shore Business Leaders, and the National Facility Management Association.

Jen graduated from Quinnipiac University in 2009 with a B.S. in Public Relations and a minor in History.  While there, she was a member of the Lambda Pi Eta Communications Honor Society.

She spends most of her time with her friends, traveling throughout the tri-state area.  She also loves to kick back in the summer, lounging on the beach or in the ocean.  During the work week, however, you’ll find her taking kickboxing lessons to relieve stress.