Pay-per-click advertising strategies are only as successful as the thinking that surrounds them. As a matter of fact, merely having an Internet marketing company provide PPC services doesn’t suggest that your digital marketing goals are being achieved at all.
As a digital agency that offers search engine marketing services proven to create sales, Single Throw often reviews PPC performance metrics provided by other vendors. What’s striking is how often PPC services can report inaccurately on success. Clicks, cost-per-click, cost-per-conversion, and click-through rate, all taken on their own, act merely as subterfuge meant to
PPC services, like all search engine marketing services, should report on the success of the overarching PPC strategy. So if the report is comprised of vague metrics that never truly explain whether or not qualified leads are being created, what good is the report at all? Your PPC strategy is supposed to uncover, target, and persuade your ideal buyers, and the reporting metrics you receive are supposed to explain how well your Internet marketing company is performing that very function.
Your Internet marketing company makes a promise to you when you engage them: that their search engine marketing services, including their PPC services, will ultimately increase sales and grow your market share. When your PPC strategy and your PPC reports are merely bloated with noisy metrics that impersonate sales data, ask yourself:
Have you invested in inspired PPC services, or are you costing your business money by just checking another digital ritual off your marketing to-do list?
Pay Per Click Services That Target Intent and Buying Behavior
Build too broad a fence, and your PPC services cost you precious search engine marketing budget; too narrow a field, and your search engine marketing services are just as much a wasted endeavor. For over 15 years, Single Throw has been an Internet marketing company that develops sophisticated methods of targeting your buyers’ intentions and behaviors and serves pay-per-click advertising that keeps costs down, while solidifying ad position. Our unique focus on the quality and relevance of your PPC ads is what ensures our PPC services elevate ad position and quality score to optimal levels.
And though sexy, new programmatic PPC management models continue to crop up around you, our PPC services never ask wooden, scenario-based software to do the strategic heavy lifting. With Single Throw, your team of actual, real-life human beings do the market research, the competitive analysis, and deploy the plan to overtake your competitors and increase revenue. With Single Throw, human beings ask the question never asked: “Why?”
Start getting the “why” answered and stop throwing away your PPC budget on underwhelming outcomes. Launch a sales-focused PPC campaign, perfectly suited to your remarketing and display advertising. To contact us, click here or call 888-959-1066.