Scholastic (http://www.scholastic.com) engages NJ Based Internet Marketing Company Single Throw (http://www.singlethrow.com). Single Throw is helping Scholastic leverage Internet Marketing services to help promote the company's "Dr. Seuss & His Friends Beginnings Readers" Book Club.
Who among us does not relish fond memories of growing up with Dr. Seuss books?
Dr. Seuss books have been delighting children the world over for years. And not only do these award-winning, best-selling Dr. Seuss stories make kids laugh with gusto, they actually teach them the letters and sounds that help them learn to read. Making reading fun is one sure way of getting kids motivated to learn to read for themselves.
Single Throw will help Scholastic leverage Internet Search Engines to promote Dr. Seuss Books and Dr. Seuss stories to the parents of beginning readers.
"We are very excited to be able to help such a childhood icon leverage the power and reach of the Internet to connect with the parents of beginning readers." Said Bailin, CEO of Single Throw.
To learn more about Dr. Seuss Books and the Beginning reader program click here.
|
