Meet the Executive Team



Larry Bailin
CEO of Single Throw

Larry Bailin is the founder, CEO and thought leader of the company. Providing direction and leadership are his primary responsibilities. Larry directs the thought leadership, company vision, product direction, as well as sales and marketing activities for the company.

Larry went on to serve as director of e-business and was a leading Internet marketing consultant for the technology firm which was later acquired by Vytek Wireless of White Plains, NY in early 2000.Larry started his Internet marketing career in 1995, co-founding the website development and Internet marketing company, “Online Resources, Inc.” (ORI). ORI grew to over 200 clients in its first two years and was acquired by the Parsippany, NJ based Planet Technology Solutions in 1998.

Larry officially launched Single Throw Internet Marketing in 2001 when he opened the doors of the company’s first headquarters in Brick, NJ.

Under his leadership, Single Throw has grown to be one of the top Internet marketing companies in the nation. Single Throw has provided Internet marketing services to some of the top companies in the world.

Larry is the best selling author of the marketing book, Mommy, Where Do Customers Come From?.  A renowned professional keynote speaker and sought-after motivational business speaker, Larry speaks 20 times per year to organizations across the country on topics related to Internet marketing.

Larry was called "one of the top minds in the business" by Yahoo's marketing team.

”I’m very proud of the company we have created and the work we do here at Single Throw. We have built a great company, a great team, and great clients. I look forward to seeing what lies around the next corner”.


Jim Farrell
Chief Financial Officer (CFO)

Jim Farrell founded Single Throw Internet Marketing in 2001 with Larry Bailin. Currently, he is the CFO of Single Throw. He maintains the company’s finances, human resources, and manages the quality of the Internet marketing strategies and services provided by Single Throw.

Jim served in the Army as a Military Policeman, and then earned a B.S. in Accounting from SUNY Binghamton. He has held key financial positions such as Tax Auditor for the New York Department of Finance, COO of a retail electronics chain, and CFO of Configuration Management Inc., an IT consulting company headquartered in Red Bank, NJ. 

Jim is active in the local community and was named the 2011 Citizen of the Year for the Lakewood Chamber.

He was the founder of the Monmouth/Ocean Financial Executive Networking Group, which he created in 2005. Jim's favorite quote is, “There is a solution for everything.”


Jennifer Obsuth
Chief Operations Officer (COO)

Jennifer’s career growth at Single Throw exemplifies her commitment to winning. Almost a decade ago, Jennifer joined Single Throw as an entry-level Social Marketing Coordinator, but today spearheads the company’s daily operations and client servicing as Chief Operations Officer at Single Throw.

A graduate of Quinnipiac University, with a degree in Public Relations, Jennifer oversees the day-to-day planning, coordination and delivery of Single Throw’s digital solutions. From the earliest moments surrounding the acquisition of a new project, Jennifer’s dedication to the efficient delivery of our customer’s success marks the client journey. Among Jennifer’s chief responsibilities is maintaining Single Throw’s high standard for operational efficiency.

Jennifer routinely implements internal control systems designed to analyze and report on resource usage, margins and performance metrics. Jennifer’s disciplined and unswerving commitment to maintaining an optimal operating environment ensures Single Throw teams are always working at peak efficiency.


Scott Dailey
Vice President of Sales and Marketing

As Vice President of Sales and Marketing, Scott spearheads Single Throw’s sales and marketing initiatives and guides the overall strategic direction of the company. Day-to-day, Scott ensures that Single Throw remains a relevant, top-of-mind presence in a competitive digital marketplace, as well as among prospects and clients.

Scott is a passionate customer relationship enthusiast and internet adorer. For over 15 years, he has combined his mutual love for customer creation and digital marketing to lead the successful launch of disruptive, strategic digital campaigns of all sizes and complexities.

Working on multinational brands such as Bausch and Lomb, burgeoning biopharma companies like Gallus' Laureate Biopharma and national consumer mainstays such as Thomasville Furniture has uniquely qualified Scott to assume command over internet marketing solutions with a vast array of requirements.

Scott loves customers - plain and simple. Since 1998, Scott has been an ardent student of customer requirements and is singularly focused on uncovering the needs not just of his customers, but rather, those of his customer's customers. It is in understanding who you are selling to, says Scott, that we uncover what needs to be understood about appealing to those we seek most to compel.

Before joining Single Throw, Scott divided his time between his work as a private internet marketing consultant and his role as Director of Internet Strategy for Marke Communications on Fifth Avenue in New York City. As both a consultant and with Marke, Scott worked with clients from inception, through execution with an ever-changing digital client, in an ever-changing digital climate.

Scott has written for nationally recognized blogger Liz Strauss,, and on LinkedIn. You can connect with Scott via Twitter @scottpdailey.


Learn more about Single Throw, view details on our Internet marketing services, or read testimonials. Contact us today at 888-920-9778.