NJBIZ - Single Throw Internet Marketing

Friday, Feb 22, 2019

The dot-com bubble had come crashing down around him. But Larry Bailin was embracing the challenge of starting an Internet marketing company, and was eager to open its brand-new office.

On Sept. 11, 2001.

“As an American living so close to Manhattan, I was filled with a lot of emotions, as we all were,” Bailin says. “As a fledgling business owner, I was flat-out terrified. I truly thought I was done before I had even begun.”

Nonetheless, Bailin got back to making a go of Single Throw Internet Marketing. More than a decade later, the company is thriving. It has grown to 40 employees, who serve as motivation for Bailin to continue forging ahead.

“I’ve worked hard to make sure our employees never have to worry about paychecks not clearing or company layoffs, as I’ve personally experienced both, and it’s not a good feeling,” he says. “In the history of Single Throw, neither of those things has happened, and I’m very motivated to make sure they never do.”

Bailin started his first online marketing business, Online Resources Inc., in 1995. Over the next two years, the company attracted more than 200 clients, primarily small businesses aiming to connect with customers online. He sold the company in 1998 to a company that was itself taken over in 2000.

Single Throw initially focused on search engine optimization. The company’s services now include Web development, social media and viral video marketing, but it remains open to new ideas.

“We are always looking for the next big thing,” Bailin says. “And we’ve found it many times. Each time we innovate, we grow. When we grow, we hire and promote.”

In addition to his role at Single Throw, Bailin serves on the national board of Students Against Destructive Decisions and is active in local chapters in New Jersey. He also coaches entrepreneurs in Newark, his hometown.
First Job: Dishwasher at a restaurant/ice cream parlor in South Orange.

Role Model: “Michael Zippo, one of the owners of Zippo’s Mobile Electronics. Mike was a great boss. He appreciated hard work and honesty, and seemed to really care about his employees. He made sure that if we did something great, we were recognized … He is no longer my boss, but he has become a dear friend and confidant. I look forward to our talks, and I still learn from him.”

You can read the orginal NJBIZ article here.