Paid Media Director

Full-Time Paid Media Director Position in Monmouth County, New Jersey

Job Description

Single Throw Marketing is looking for a digital media expert to lead our team in the implementation and strategy of our paid acquisition program. As Paid Media Director, the candidate will manage all aspects of high profile and complex paid media campaigns, including all initial planning, implementation, monitoring, optimization, analysis, and reporting. The ideal candidate will:

  • Be a highly collaborative and encouraging team leader
  • Find, experiment with, and scale new ways to get our clients' customers deeper into the funnel, while consistently iterating and improving upon existing channels
  • Have an appreciation for what makes high-quality/high performing creative, and an understanding of how it can drive conversions to bring more leads to our clients
  • Have experience managing accounts with requirements for both national and highly localized campaigns
  • Demonstrates practical experience with the latest Google paid media tools and software platforms.

Responsibilities

  • Successfully manage every facet of our paid media accounts (primarily Facebook and AdWords, with the opportunity to grow new channels), spearheading the strategic direction of every initiative to profitably drive engagement and leads to our clientele
  • Oversee ad copy/creative (including tactical recommendations on custom creative and messaging for several different industries), campaign builds, and daily bid management
  • Track, monitor and optimize performance against key KPIs
  • Take ownership of an ongoing creative experimentation framework/program
  • Recommend emboldened new tactics, concepts, and approaches to inform the broader digital marketing strategy

Requirements

  • At least 5 years paid media management experience
  • Strong analytical skills, with ease using Google Analytics, Facebook/Adwords reporting, Excel and other tools
  • Extensive understanding of digital media trends and best practices
  • High energy, forward-thinking, and quick learner who works well in a fast-paced environment and wants to lead a robust, cutting-edge media program

Additional Information

No third parties or search marketing firms will be considered.

If you think you're the right person for this job, then send your resume outlining your capabilities to jobs@singlethrow.com, along with any success stories that demonstrate your experience and ability to take ownership of this role.