Website Development alone is not enough.
When you hire a company to build a website, that’s exactly what they’ll do—build you a website—nothing more, nothing less. Custom website developers will deliver exactly what you want, satisfying your desire to simply possess a website. Now, it is checked off the to-do list and the task is complete. The problem with this model is that website developers aren’t marketers. They’re not purveyors of persuasion. What web developers don’t realize about your request, is that it’s not a website you want at all. What you want are customers. But that website you’re now saddled with, was never designed to be found by and persuade your buyers.
To most, taking on a new custom website development project means making it pretty with lots of pictures, videos and pages that scroll for days. Don’t forget all the really cool animations moving to and fro as you browse the site. Yeah, that’s the stuff!
Problem is, that’s the stuff YOU like. But Single Throw has proven for nearly two decades that what you want out of your website is seldom what connects with your customers.
Anyone can build you a custom website that you’ll love. And that’s the problem. They’re building it for the wrong audience.
Here is what we, the digital marketing experts, the people that have been doing digital marketing before digital marketing was a thing, think a great custom website should do: persuade those with intent. Sell.