Pay-per-click advertising strategies are only as successful as the thinking that surrounds them. As a matter of fact, merely having a digital marketing company provide PPC services doesn’t suggest that your digital marketing goals are being achieved at all.
As a digital agency that offers search engine marketing services proven to create sales, Single Throw often reviews PPC performance metrics provided by other vendors. What’s striking is how often PPC services can report inaccurately on success.
PPC services, like all search engine marketing services, should report on the success of the overarching PPC strategy. So if the report is comprised of vague metrics that never truly explain whether or not qualified leads are being created, are we truly reporting on success? Your PPC strategy is supposed to uncover, target, and persuade your ideal buyers, and the reporting metrics you receive are supposed to explain how well your digital marketing company is performing that very function.
Single Throw Marketing is a trusted Google Premier Partner and is held to a higher standard. Positive outcomes are not optional. Single Throw’s team of search engine marketing strategists are experts at providing results that matter – not fluff, no vanity metrics, just pay-per-click marketing outcome that results in real needle moving revenue.