The internet doesn’t need your content.
Content marketing is quite possibly the most overused digital marketing buzzword of the decade. Content is not the answer to all your woes. In fact, most content creation has little to no positive effect on digital marketing outcome.
So if there is only little positive outcome from content creation, why does this digital agency, a digital agency that for nearly two decades prides itself on creating positive ROI-focused digital marketing outcomes for its clients, provide content marketing services?
First, there is a big difference between content creation and content marketing. The creation of content alone is often what is touted as the magic marketing bullet – just create lots of content and they will come. But just because content exists does not in any way help to bring qualified buyers to you. And even if the creation of that content did attract a potential client, if the content is not specifically engineered to provide value to the reader while simultaneously and masterfully aligning the brand with the buyers’ needs, the content failed.
When content marketing is part of a total digital marketing strategy that incorporates digital marketing services like, search engine optimization, social media marketing and even paid media services such as remarketing, then you’re putting content in a position to win.
Single Throw offers content marketing services that are part of complete digital strategies and highly aligned with potential customer targets. This is content marketing that has a chance to succeed.