Google aims to please searchers by providing them with a simple and quick searching experience. When searchers are happy with their experience, they will continue to use Google each time they need information. You may not know it, but business owners and Google share the same goal: make customers happy so they continue to use your services. 

As searchers continue to depend upon their mobile devices to search, Google has adjusted accordingly by valuing websites that adapt to mobile devices over those that do not. In fact, 50% of all queries on Google are now conducted on mobile devices. That’s why on April 21st, Google will use a website’s “mobile-friendliness” as a website ranking factor. A website that is inconvenient for a searcher to use will be penalized.

So while you may have enjoyed search positions that display your business at the top of Google, that success could be significantly impacted after April 21st. To find out if your website is mobile friendly, use Google’s Mobile-Friendly Test. Simply enter your website’s address (URL) and click the Analyze button. It will tell you if you need to make changes to improve the mobile-friendliness of your website.

If your website isn’t mobile-friendly, but has been successfully rising to the top of Google, you need to make the necessary improvements to ensure you continue to enjoy search success.