Digital Marketing for Healthcare Gets a Boost from Two Explosive Modalities
AI Optimization and Multi-Location Marketing: If you can combine both, you’re near unbeatable.
Acquiring patients through digital marketing services has never been easy, and for good reason. Patient journeys are complex, to say the least, which means digital marketing strategies need to account for these marketing complexities. To date, marketing (when done right) has done a respectable job, but has always needed something more to better connect practitioners with their perfect patients.
Enter the dynamic duo of digital marketing services. AI Optimization and Multi-Location Marketing services are bridging the data gap, helping healthcare organizations bolster their patient acquisition strategies to connect with the most qualified patients in ways digital marketing services of the past could not.
More detail is required to find the perfect marketing prospect
Healthcare marketers across various segments, including physical therapy, orthopedic surgeons, assisted living facilities, hospital networks, functional medicine, and oral surgery centers, among others, all experience a hit-or-miss outcome within current patient acquisition marketing services. The reason is a lack of detailed, specific patient inputs into digital marketing platforms, such as search engines; in other words, prospective patients don’t provide enough detail when using search engines to properly hone in on the specifics required to determine absolute viability.
Search engine optimization services, which historically created the highest lead quality, can only optimize for the limited average search, which is (on average) three to five words, so determining if a searcher ticks every box that would classify them as the perfect patient has proven to be a significant challenge for healthcare marketers and budgets, until now.
Is AI the new Doctor Google? If you’re a healthcare marketer, you’d better hope so.
Those with ailments, as well as those caring for others, are turning to AI to help them find answers to their healthcare questions, but in ways that differ significantly from how they use Google to do the same thing.
Prospects are entering paragraphs of information (prompts) related to their healthcare needs into AI, and full conversations are being held between the researcher and the AI software, leading to further refinement of information. This information includes diagnosis, medical history, care needs, ailments, locations, insurance, budgets, and more. Therefore, when AI recommends a service provider, there’s a good chance it’s a perfect match for both the patient and the practitioner.
To achieve success with AI Optimization, you’ll need to step up your relevant content marketing efforts, and that doesn’t necessarily mean more content, just more specificity in more places.
“Plans are useless, but planning is indispensable.”
~ Dwight D. Eisenhower
Every great marketing strategy starts with the customer and their needs.
Determine the mathematics of the perfect customer(s)/patients. Determine which patients you desire, and which ones are not a fit. List EVERYTHING that makes them a fit, from location to insurance, age to ailment, and all things in between. When it comes to optimizing for AI, the details matter, all of them, and the richer the detail, the better. Write about all of these patient details on pages of your website, blogs, articles, and, where possible, make sure everything you control across the internet is promoting the same signals at the same time, because AI is listening to everything.
Combining Multi-Location Marketing Services with AI Optimization Spells Disaster for Competitors.
Multi-Location Marketing Services will infuse a B12-like boost into an AI Optimization marketing strategy in a way that nothing else can. AI searches for matching signals and levels of authority across the entire internet. If your healthcare business has multiple locations, there are ways to leverage those locations to express a larger and more unified footprint that AI (and search) will identify, and leverage in ways that single-point competitors cannot.
With the consolidation of healthcare practices, more organizations can now fully leverage multi-location marketing services. Coupled with AI optimization services and adaptive search engine optimization, these marketing services may be the strongest collaboration of goodness since chocolate and peanut butter met.
Multi-location digital marketing services in healthcare enable the optimization of all segments necessary for a business to be discovered and sourced by an AI platform. Through unification, shared authority is passed to each location and back to the group, increasing the overall relevance of the entire organization.
AI and Multi-Location Marketing in Healthcare Wrap-up.
As consumer behavior evolves to address a noisy marketing segment and an AI-powered, well, everything, healthcare organizations need a secret weapon to beat stronger, larger, and louder competitors.
Multi-location marketing enhances the brand’s authority across its entire network. At the same time, AI optimization hones relevancy to a fine point, creating connections to the most well-qualified potential patients. These two healthcare marketing services are the one-two punch healthcare marketers have been searching for.