Breaking Records Again:
JAG PT’s Biggest Year Yet
THE CLIENT
Founded in 2005 in West Orange, NJ, JAG PT has grown to over 200 locations across New Jersey, New York, and Pennsylvania. A leader in injury rehabilitation and physical therapy, JAG PT is trusted for its clinical expertise and patient-first care.
THE CHALLENGE
By 2024, Single Throw Marketing had built a long-term track record of digital success for JAG PT. The challenge was no longer catching up to competitors—it was surpassing our own record-breaking results. In 2023, we cut paid media cost per lead by 49% and increased conversion rates on high-traffic location pages by 10%. Building on that momentum, we set out to deliver even greater marketing performance and measurable gains in patient-qualified leads. At the same time, JAG asked us to direct added focus toward newly acquired clinics and locations expanding their availability, services, and staff.
PAID MEDIA
Increase in Paid Media Leads
LOCAL SEO
Increase in SEO Organic Leads
CONVERSION RATE
Increase in User Conversion Rate
The Goal
Strengthen these clinics while continuing to scale results across the entire network.
The Approach
The approach we took to addressing 2024 centered on crafting a strategy focused on meticulously maximizing performance through a series of interconnected actions, that taken one at a time, would’ve yielded disparate outcomes. The goal was therefore not simply to deploy a standard marketing playbook, but to tailor a solution that addressed their unique 2024 challenges and opportunities.
The strategy centered on three key pillars:
OPTIMIZING LOCAL PRESENCE
We honed in on often-overlooked local optimization opportunities to improve visibility and attract customers in key geographical areas.
REFINING BUDGET ALLOCATION
We re-imagined campaign budgets to prioritize high-value locations, ensuring resources were focused where they would have the greatest impact, while still maintaining the overall scale of the campaign.
LEVERAGING EXISTING DATA
We used existing traffic and audience insights to identify and capitalize on opportunities to turn more website sessions into booked appointments, effectively increasing conversion rates.
The Results
The numbers tell the story: sitewide performance broke past records and set a new standard for healthcare marketing results. Our focused strategy turned the 17 underperforming clinics into measurable growth drivers.
INCREASE IN SESSIONS
JAG PT
Sitewide Performance
JAG PT
Underperforming Clinics
INCREASE IN CONVERSIONS
JAG PT
Sitewide Performance
JAG PT
Underperforming Clinics
INCREASE IN CONVERSION RATE
JAG PT
Sitewide Performance
JAG PT
Underperforming Clinics
Attract the Right Patients, Not Just More Patients
Your competitors aren’t waiting for you to get this right and they’re thrilled to see that you aren’t. Together, we will take our 24 plus years of solving complex healthcare marketing problems, and creating ROI-based marketing models, and integrate your unique value, to capture, and hold, unrealized market share.
