The Hot Sauce Factor in Digital Marketing and Business
As an experienced digital marketing company that’s been around the better part of a quarter century, we truly have seen it all. The rise (and fall) of dot-coms, the birth of search engine optimization, mobile, social Media, and now AI Optimization. We love change and pride ourselves on being practitioners of a chess-like mindset of being three steps ahead of market trends.
We have also witnessed the devaluation of marketing innovation, which, in the right hands, creates truly mind-blowing outcomes.
A recent article by Business keynote speaker and Single Throw CEO Larry Bailin delves into the history of what he calls “The Hot Sauce Factor“, and with the rise and risk of AI, it’s running rampant.