Local search optimization is a critical element to any digital marketing strategy.
Whether your target customers are local, regional, national or even global, optimizing local search properties and localized data-points are necessary to engage with and capture a local intent search market. Even global sellers need local buyers.
Local Search Optimization Is More Than Just Showing Up Locally
Local search optimization aligns and integrates local signals read by and relied on by search engines such as Google and Bing. Whether you’re engaging in search engine optimization to gain organic search listings or paid media to garner top of page search ads, major search engines look to your local footprint to learn about your brand, your offerings, and your authority.
Getting local search optimization right is not optional. Single Throw has dedicated local optimization strategists that work with our in-house search engine optimization teams to strategically optimize local listings and touchpoints to gain enhanced positioning, awareness and ultimately conversion of potential customers with proper intent.