What Can AI Optimization Services Do That SEO Cannot?
Both AI Optimization and Search Engine Optimization are strong customer acquisition tools, but the perceived promise of AI Optimization is that it can get you closer to the perfect customer, which, in turn, yields a faster sale with less wasted time spent on unqualified leads.
What AI Optimization Services and SEO Have in Common (Assuming they are Executed Masterfully).
- Both are robust digital marketing tools used to acquire customers at the bottom of the funnel.
- Both place your website and brand in front of those who have a need that aligns with your goods and services.
- Both seek out and reward brands that showcase a high level of authority, value, and industry relevance.
What SEO does better than AI Optimization services.
- The sheer volume and notoriety of Search cannot be ignored. Google is part of our vernacular. When something needs to be known, we “Google it”, no one is saying,” Chat GPT it”…yet. So when determining what to optimize for, search cannot be ignored in our opinion, (right now) SEO comes first.
- Search does an excellent job at integrating elements within the platform that are, in some cases, necessary to convert a person with an interest in your wares. Search is integrated with local listings and maps for businesses that require localized walk-in traffic.
- Paid ads. SEO and AI Optimization services require time, and depending on the competitiveness of your market and the level of optimization needed, the process can take a considerable amount of time, assuming everything proceeds as planned. Paid ads (SEM) are a great way to test markets and gain traction quickly, in a highly measurable manner. AI platforms have not yet begun to roll out robust paid options, so you could spend a great deal of time optimizing for AI only to find out that a topic does not bear fruit, but in search, you get to taste the apple before buying a bushel.
What AI Optimization Does Better than SEO Services.
- Tighter alignment with that Goldilocks prospect. Suppose the bottom of the funnel had another funnel within it, with its own funnel bottom, that would be the target for AI optimization services. AI prompts are rich and detailed as opposed to a search query, which tends to be a bit more basic. Suppose your marketing strategy has detailed the mathematics of the perfect customer, more specifically, what makes a customer perfect. In that case, you can optimize your website, content, social media, and every other piece of data in the ethos that AI considers when answering prompts. If your AI Optimization strategy is on point, you will be sourced at the exact perfect moment.
- AI usage is gaining traction every day. Increasingly, consumers are becoming familiar with and utilizing AI platforms to search for and research various topics. As AI evolves, it improves; the better AI becomes, the higher the adoption rate, which in turn makes the tools more desirable, thereby lowering the learning curve.
- AI optimization enables businesses to be sourced by standalone AI tools, not just those within search engines, such as Google’s AI Overview. AI platforms like ChatGPT, Perplexity, and Gemini are becoming increasingly common on mobile phones and in browser bookmarks. Your potential customers may never search for your offerings in a conventional search engine at all.
- AI looks deeper. AI considers more than just your company’s website to determine relevancy; it looks for cues and signals all across the internet, from search to social, to news media, trending data, and more. Making AI optimization services a heavier lift compared to the SEO counterpart.
Even with the increasing use of AI showing zero signs of slowing down, search engines are not going anywhere anytime soon, so determining which is better —AI optimization or search engine optimization services —is futile. As long as your customers use both, both will be required.
We can help you determine exactly where you stand against your competitors when it comes to AI Optimization and SEO
To quote Carole King, all you have to do is call and we’ll be there, yes, we will.