Podcasts have entered a new golden age, with over 55% of Americans ages 12+ now listening.
But we don’t want you to have a podcast just because it’s all the rage. We want you to have a podcast because it makes you money.
The days when the masses “tuned in” are fading away. Today we stream. And streamers consume content geared toward specific interests.
This means your podcast listeners are the same as your business’ target audience (a.k.a. your prospects).
When you do podcasting with Single Throw, your show provides value to every listener, creates authority in your field, and becomes a powerful lead driver.
Just talk to your podcast audience about what you know best. With the right promotion, you will gain a following. Then, you can integrate your audience into holistic marketing efforts to cross-promote your podcast, website, email, social media, and of course, your products and services.
And it works — 61% of listeners have reported buying something they heard promoted on a podcast.