Paid Media Specialist

Full-Time Paid Media Specialist Position in Monmouth County, New Jersey

Job Description

Single Throw Marketing is looking for a digital media professional to work with our team on the implementation and strategy of our client’s paid acquisition programs. As a Paid Media Specialist, the candidate will manage all aspects of paid media campaigns, including all initial planning, implementation, monitoring, optimization, analysis, and reporting. The ideal candidate will:

  • Be a highly collaborative team player
  • Find, experiment with, and scale new ways to get our clients' customers deeper into the funnel, while consistently iterating and improving upon existing channels
  • Have an appreciation for what makes high-quality/high performing creative, and an understanding of how it can drive conversions to bring more leads to our clients
  • Have experience managing accounts with requirements for both national and highly localized campaigns
  • Demonstrate practical knowledge and, at a minimum, awareness of the latest Google paid media tools and platforms

Responsibilities

  • Successfully manage every facet of our paid media accounts (primarily Facebook and AdWords, with the opportunity to grow new channels)
  • Create and implement ad copy/creative (including tactical recommendations on custom creative and messaging for several different industries), campaign builds, and daily bid management
  • Track, monitor and optimize performance against key KPIs and report on ROI
  • Willingness to work in an ongoing creative experimentation framework/program

Requirements

  • At least 2 years paid media experience
  • Strong analytical skills, familiarity with Google Analytics, Facebook/Adwords reporting, Excel and other tools
  • Understanding of digital media trends and best practices
  • High energy, forward-thinking, and quick learner who works well in a fast-paced environment and wants to work within a robust, cutting-edge media program

Additional Information

**All candidates MUST be able to work at our office in Wall, NJ.**

No third parties or search marketing firms will be considered. If you think you're the right person for this job, then send us your resume outlining your capabilities, along with any success stories that demonstrate your experience and ability to take ownership of this role.

Job Type: Full-time