Digital marketing is a noisy space. Social media marketing amplifies that noise a hundred-fold.
Getting social media marketing right requires intense forces on the metrics that matter – and the only metric that matters is sales.
We don’t like likes.
What’s in a “like”? How many “likes” does it take to succeed? Can I buy your wares with “likes”? How about “followers,” what’s the optimal number? Where’s the sweet spot when it comes to “posts” per day? The truth is, no one knows what those numbers are—at least what they are for you.
Far too many social media marketing companies believe that social media marketing consists of the same formulaic structure for every company. How can a local pizzeria and a global manufacturer use the same social media strategy? It’s absurd.
Social media marketing success is not predetermined by agnostic formulas and quirky algorithms. Social media marketing success happens only when we understand the habits of the perfect buyer and proceed to engage in the right conversations. Based on why, when and how your social followers engage with your strategy will determine the ultimate formula for social media marketing success, a formula custom mixed specifically for you and only you.
No one is going to argue that social media is a powerful, must-have digital marketing tool that can elevate a brand’s marketing efforts. What this digital marketing company will argue, is that doing a thing that can potentially connect so many to the heart of your brand – must be done right and not just done.