Anniversaries can be a cause to celebrate or cause to grieve, but seldom are they both.
According to the U.S. Bureau of Labor Statistics (BLS), approximately 20% of new businesses fail during their first two years, 45% during the first five years, and 65% during the first 10. Only 25% of new businesses make it 15 years or more.
We’re proud to breathe such rarified air. September 2021 marks 20 years in business for Single Throw Marketing, which according to the BLS, is an anniversary worthy of extreme celebration.
As proud as we are to provide marketing services on such a level, and to have beaten odds that were clearly not in our favor, there is hesitance in our celebration. Our actual anniversary, the first day of business operations, fell on September 11th, 2001. On that fateful horrific day, 40 miles outside of lower Manhattan, Single Throw Marketing was moving boxes into our very first office.
Over the years we’ve struggled with our ominous anniversary, celebrating in a low-key manner. Proud of every year we put under our belt but never forgetting the gravity of the day.
I don’t know if it’s because of the circumstances of our first day as a business, but over the years we’ve developed a knack for not just surviving through tough times, but thriving.
We started the company (a digital marketing agency) on the heels of the DOTCOM bubble burst and put out our open sign on arguably one of the worst days in American history. We’ve been through multiple economic crashes, various industry downturns, and now a global pandemic and lockdown. Each time, we roll up our sleeves, stick our hands in the dirt and claw forward, each time, coming out the other side shot out of a cannon.
At 20 years beating the odds as a successful, respected, and leading digital marketing agency — located at the Jersey Shore in a state-of-the-art 14,000 sqft office, 10 minutes from the beach. We’ve employed hundreds of people, set countless careers in motion, and currently employs 20+ of the finest marketers ever to put fingers to keyboards…
…do we finally get to celebrate with all the pomp and circumstance of the achievement?
I say yes, let’s be proud! There should be balloons, cake, and hands waving in the air like they just don’t care, but with respect to the day, we’ll do it on the 12th.
Thank you to everyone who has made the past 20 years possible. Our current and former clients, partners, employees, vendors, supporters, and evangelists. We may have been able to do it without some of you (some more than others for sure) but we’re glad to have taken the journey together.
Here’s to the next 20.