WALL TOWNSHIP, NJ – In celebration of International Women’s Day and Women’s History Month, Wall Township, NJ-based digital marketing agency, Single Throw Marketing, joined forces with Big Brothers Big Sisters of Coastal & Northern New Jersey and the Girls on F.I.R.E. empowerment program to help uplift the youngest generation of future great women.
Single Throw has always put women in the forefront. Nearly 60% of its workforce is female, with many in leadership positions such as its COO, Sales Manager, Vice President, and many of its Department Directors – positions that are typically male-dominated in marketing and other industries.
“Although we have made leaps and bounds in the workforce, the fact still remains that women earn just 82 cents for every dollar earned by men”, said Stacey Berlin, a Digital Marketing Account Strategist at Single Throw who also leads their Employee Engagement Committee. “It’s important for the younger generations to continue to push for advancement in their careers and to feel confident in their worth and the value they can bring to any organization.”
On March 15, girls enrolled in Big Brothers Big Sisters of Coastal & Northern New Jersey and the Girls on F.I.R.E. empowerment program visited Single Throw’s corporate headquarters for an evening of mentorship and learning from the women in leadership positions at the agency.
The event offered Q&A sessions, hands-on workshops, and the opportunity to shadow the women leaders and executives to get an ‘inside look’ at various positions within the agency. Program highlights included:
- Workshops: The young girls were given a glimpse inside what a career in digital marketing looks like with demonstrations in Web Development, Graphic Design, Paid Media Advertising, and Search Engine Optimization, among other fields. These sessions illustrated what employees in these positions do on a day-to-day basis and show, for example, what happens behind the scenes of website development, as changes to text and photos are made, and the instantaneous end result. In addition, the girls learned how Google works in terms of paid ads and ‘free’ listings, and the role digital marketing specialists play in analyzing these search results to meet client requirements.
- Deskside Chats: Guests also had the opportunity to speak one-on-one with the agency’s women leaders and discover the obstacles they faced, how they persisted and overcame them to build a successful career.
About Single Throw Marketing
Single Throw is an integrated, digital-first marketing agency with expertise in creating custom digital solutions that meet the specific needs of its clients. Services include organic search engine optimization, social media marketing, content marketing, responsive web design, pay-per-click advertising, video marketing and more. Single Throw’s success stems from its focus on delivering measurable results and providing exceptional customer service. www.singlethrow.com